These "True Stories" commercials are cheesier than velveeta and douchier than Joe Buck. They pick some random employee, or people they're telling us are employees, and this employee tells some story that they think is hilarious and displays why Best Buy is so cool. They act like working at Best Buy is the greatest thing ever. It's sad really. And I won't buy for a second these stories are true, at least not completely. If they are, well, these nerds need to find some better times to create some more memorable moments in their lives.
It seems like everybody I talk to has the same reaction to these commercials. I just don't get it. Best Buy is the leading store in what they do and by a lot. They're putting all of these other companies out of business. Every Best Buy I go to during the holidays has lines to the very back of the store. It's like going to Disneyland and can take over an hour to get to the register. Go into a Circuit City for example, and it's not anywhere close to comparable. So why show these ridiculous commercials? All they're doing is pissing people like myself off, and I can't imagine it's helping business much(and again, was it a problem before?). How about just having a simple commercial saying for example, "Sale on all HDTV's this weekend and 20% of Blu-Ray discs and DVD's for Reward Zone members"?
I've considered writing about this in the past, and the most recent edition of the "True Stories" finally put me over the edge. Check it out for yourself:
LOLOLOLOLOL RACHEL! Hillllllllarious.
But seriously, this commercial is pure ass. What in the hell is some dude going to Wal-Mart for a product, and then calling another store to learn more about it? Rachel tells us the "well obviously we're knowledgeable" bullshit, when in fact she and the rest of her employees don't even have formal training in regards to these products they're selling.
Sharon Vakin, a woman that worked at Best Buy for two years, wrote this piece called "7 things electronics salespeople won't tell you" for CNET. She writes about how they have no formal training for these consumer electronics:
Upon transferring to the computer department from home theater, I expressed concern to the manager: "Will there be time for someone to train me on laptops/desktops? What do these specifications mean?" His reply was simple: "Just do your best. A good salesperson can just read the labels and compare specs." Ouch.Salespeople are not necessarily experts in the products sold in their departments, even if they are expert salespeople. Though many express a strong interest in the products they sell, your time spent at a retail store fishing for information about a future TV purchase could be better spent online researching the products yourself.
Of course it's possible some of these people in fact are experts about televisions, but there's definitely no guarantee they know that much more than your average Wal-Mart electronics salesperson, aside from possibly being around these products more. So not only are Best Buy and Rachel lying to us, they decided to trash Wal-Mart in the process. Very nice of them. Super cool story though!
Then there's my favorite "True Stories" commerical that I had to toss in here. There's just so many things wrong with this, and you likely saw it many times a few months ago:
To start, you know this Power Jensen guy is camping out for the first screening of the new Transformers and will probably pop a pants tent when he sees Optimus Prime instead of Megan Fox on the big screen. He likes working at Best Buy(or he's acting like it) more than I would enjoy getting a lap dance(and hopefully more) from Rachel Bilson. And believe me, I'd do many unforgivable things to make that happen.
Secondly, somebody really had a Super Bowl party, banking on a television being installed by Best Buy on the day of the game, before the game starts? Not buying it.
Thirdly, you're telling me there's 35-40 people at the party that couldn't install this? What year is this? All you do is plug in a few freaking wires, it's not rocket science.
Anyway, these commercials better stop soon or I'm heading to Wal-Mart to buy my electronics. Take that Rachel Munoz.
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