7-Eleven, the Texas-based convenience store powerhouse, is launching their own beer to sell. It's called "Game Day", which will be available in "Light" and "Ice" as we see with beers such as Budweiser, and they're referring to it as a "Premium Lager Beer":
7-Eleven Inc. is diving into the highly competitive beer market with the launch of Game Day, a new store-brand premium lager beer, the Dallas-based convenience store giant said Monday.
The beer, which is expected to pour into 4,200 7-Eleven stores in 17 states, including Texas, will be positioned as a “premium lager beer at a below-premium price,” Dan Skinner, 7-Eleven’s category manager for alcohol beverages, said in a statement.
The new brew will be available in two varieties – Light and Ice – and two package sizes – 24-ounce singles and a 12-pack of 12-ounce cans. Suggested retail price is between $6.99 and $8.99 for a 12-pack, and $1.49 and $1.89 for a single. Prices nationwide will vary based on distribution costs and state and local alcohol beverage taxes.
Link(The Dallas Morning News)
This is just really weird to me, but I'm all about more beer at a cheap price being available out there. I'm going to go out on a limb and predict this beer isn't anything to write home, but if you can tolerate the Pabst Blue Ribbon and Busch beers of the world, you might have yourself a new selection.
If I can get my hands on it(it's only available in 17 states as the above excerpt says), maybe we'll have a review for you in the near future. Regardless, I can promise you I won't be trying their "Ice" version.
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