If Australia's cricket team beats England in the Ashes test series(starts November 25th; ends in January), every Australian adult can get a free beer:
The national team's beer sponsor, Carlton and United breweries, made the announcement on Tuesday at an event attended by team captain Ricky Ponting. If Australia wins the two-month series, the company will print vouchers in five Australian newspapers that can be redeemed for a bottle of beer.
England currently holds The Ashes, but is a steep underdog for the upcoming series. The team hasn't won a series in Australia since 1986.Link(Yahoo)
That's good news for Australian cricket fans, Australian beer drinkers and, likely, Carlton and United breweries. Though the company stands to lose $20 million if Australia wins The Ashes, the publicity and goodwill engendered by giving out free brews would likely far outweigh the financial cost.
As the article says, although it will be quite a financial loss at first, it should benefit the business of Carlton and United breweries in the long run. I would sure as hell support them.
I wish America would do something like this.
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