Major League Baseball and Anheuser-Busch have reached a multi-year deal to keep Budweiser as the official beer sponsor of Major League Baseball, as well as the sponsor of 26 of the 30 Major League teams. This will continue a 30-year relationship between MLB and Anheuser-Busch.
And that's quite remarkable when you consider that just last month, Anheuser-Busch sued MLB. Via The New York Times:
There's no word yet on the details of the contract, but there's little doubt that the deal will be lengthy and involve a lot of money. I mean A LOT of money.
Tim Brosnan, a league executive vice president, said "We have made significant progress with Anheuser-Busch and look forward to working together on planning for the 2011 season."
Anheuser, part of Anheuser-Busch InBev NV, had sued Major League Baseball on November 12, accusing it of reneging on a written agreement to renew the sponsorship.
It alleged that Brosnan had demanded a rights fee "several times" higher after the maker of Budweiser and Bud Light replaced Coors in May as official beer sponsor of the National Football League, starting in 2011.
With Anheuser-Busch having the official beer sponsors for both MLB and NFL, it will be interesting to see how MillerCoors responds.
Sources: NY Daily News; The New York Times; The Wall Street Journal
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