Maria Sharapova and Porsche have reportedly agreed to a three-year deal that will make the Thigh Goddess the German car maker's first global endorser:
German car maker Porsche on Monday made what some might consider to be a surprising announcement. It's first global endorser would be a woman.Source: ESPN.Com (Darren Rovell)
The brand, which is dominated by male buyers, chose tennis player Maria Sharapova to be the face of its company for the next three years.
"This says a lot about her longevity and her brand power," said her agent Max Eisenbud. "To have a company like Porsche that is so high-end and so meticulous to allow her to stand next to their car says a lot."
Sharapova was back in Stuttgart, where the car maker is based, to defend her title in the Porsche Tennis Grand Prix. After winning there last year, and winning a white Porsche 911, she went on to win the French Open. More than 88 percent of 911 buyers are men, according to research by Edmunds.com.
"Maria is the perfect choice," said Porsche CEO Matthias Mueller. "Her profile and charisma are an ideal fit for Porsche."
The commentary from Rovell on it being a "surprising announcement" because Maria's a woman is a bit ridiculous, as men of course love her, and she'll help sell cars and get reader/viewer attention in Porsche advertisements likely more than any man would.
So, very cool for Maria and kudos to Porsche for making what we think is a fantastic business decision.
Thigh five to our buddy Kevin McGraw (@blicdh on Twitter; give him a follow) for the tip.
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