Yep, Pop-a-Shot style beer pong is apparently a thing now. And no, there is no beer drinking involved in the game, so you're just paying to toss a ping pong ball into a bunch of red cups.
The arcade game is called "Beer Pong Master", and it was recently shown off at the Nightlife and Bar Convention in Las Vegas.
FoodBeast.Com explains their experience playing the game, and how it all works:
The game worked super well, and was surprisingly a great deal of fun to play. It’s all very fluid — swipe a credit card or insert a coin, pick 1 – 4 players, and be on your way. Normal beer pong mechanics are in play here, but you have a set amount of time (our machine was registered at 60-second games) to sink as many balls in the still-lit cups as possible. All 10 cups begin completely lit at the start of the timer, and once your first ball connects to the rim of any cup, the clock begins winding down until you’ve sunk a ball in every cup and dimmed all the lights, or 60 seconds has passed, whichever comes first:
As for the game being without beer (and drinking beer is the whole reason we play beer pong, right?), the booth operator at the convention talked about ways bar owners and patrons could incorporate booze into the game, such as bars offering free booze for high scores in the game:
While there is no drinking directly tied to the game (the cups are empty), the booth operator was touting the many different ways patrons and bar owners could tie drinking benefits to the machine. Of those ways included setting particular in-game scores to beat and rewarding patrons with free pitchers of beer. Another way of drinking involved participants bringing a pint of beer to the game, and drinking beside their opponent — every made cup by your opponent is a 1-second chug of beer for themselves.
And here's a video showing off the Beer Pong Master in action:
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