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Showing posts with label Coors. Show all posts
Showing posts with label Coors. Show all posts

Major League Baseball and Anheuser-Busch have reached a multi-year deal to keep Budweiser as the official beer sponsor of Major League Baseball, as well as the sponsor of 26 of the 30 Major League teams. This will continue a 30-year relationship between MLB and Anheuser-Busch.

And that's quite remarkable when you consider that just last month, Anheuser-Busch sued MLB. Via The New York Times:

Tim Brosnan, a league executive vice president, said "We have made significant progress with Anheuser-Busch and look forward to working together on planning for the 2011 season."

Anheuser, part of Anheuser-Busch InBev NV, had sued Major League Baseball on November 12, accusing it of reneging on a written agreement to renew the sponsorship.

It alleged that Brosnan had demanded a rights fee "several times" higher after the maker of Budweiser and Bud Light replaced Coors in May as official beer sponsor of the National Football League, starting in 2011.

There's no word yet on the details of the contract, but there's little doubt that the deal will be lengthy and involve a lot of money. I mean A LOT of money.

With Anheuser-Busch having the official beer sponsors for both MLB and NFL, it will be interesting to see how MillerCoors responds.

NY Daily News; The New York Times; The Wall Street Journal

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It's now called MillerCoors. Creative! I wonder how the meeting to decide on what to call it went. Joking aside, this is obviously huge news in the American beer circuit.
Coors of course has their headquarters here in Colorado, in Golden specifically, which is just west of Denver. Miller's headquarters are located in Milwaukee. Now do you get why the MLB stadiums are Coors Field and Miller Park in Denver and Milwaukee?
Dallas and Chicago are the leading candidates to be the official headquarters for MillerCoors, but Golden and Milwaukee will maintain "sizable" operations according to The Denver Post.

TRENTON — Those old Miller Lite bottles from last weekend's party may be the last you will ever see as company officials announced the Miller and Coors beer brands have officially merged.

SABMiller PLC and Molson Coors Brewing Co. have combined their U.S. and Puerto Rico operations to launch MillerCoors, which began operation July 1.

The merger creates an expanded network of eight breweries — six of which are owned by Miller and two by Coors, said Julian Green, a spokesman for the new company.

"This will create a brewery footprint that will be able to make all the various brands of beer and they will be closer to market," he said. "This is good news for the breweries."

MillerCoors will enjoy the benefits of a combined group of brands, led by Miller Lite and Coors Light, and a plan to cut costs by $500 million annually, company officials said.

That will help the new company, with $7 billion in annual sales and a 29 percent market share, better compete with Anheuser-Busch Cos., which has dominated the U.S. beer business with a 48 percent share.

It's possibly even better news for Miller Brewing's facility in Trenton — one of Ohio's largest brewery which employs 650 people in Butler County.

The facility is already hiring two new team manager positions for the new packaging line in Trenton, according to the MillerCoors Web site.

Green said the Trenton facility may even begin brewing more beer — meaning new jobs — but added it was too early to name specifics.

Miller, based in Milwaukee, and Molson Coors, based in Golden, Colo., announced in October they would form MillerCoors to market and distribute their beers in the U.S. and Puerto Rico.


Merger Facts
  • Miller Brewing has been a part of Milwaukee's landscape since 1855.
  • The company employs 6,000 around the world, including 1,700 in Milwaukee.
  • The Coors brewery was founded in 1873 in Golden, Colo. by Adolph Coors.
  • The Coors corporation employs 10,000.
  • Miller-Coors would be second to only Anheuser-Busch in the United States.
  • Miller-Coors would combine Miller products such as High Life, Miller Lite, Genuine Draft and Leinenkugel's with Coors, Coors Light, Killian's Irish Red, Molson and Fosters.

A couple years ago I went on a family trip to Hawaii on the island of Oahu, and being a lover of the beach and the sun like I am, needless to say it was an absolute blast. But what I did not expect was to be introduced to this terrific brewing company known as Kona. I probably drank a good 50 of their beers in our week there. I'm not kidding.

Our hotel resort had a bar every 50 yards it seemed, all serving this on draft. We even went to one of their two pubs which I highly recommend to anybody that makes a trip to Hawaii. Great food right on a Marina, and you can sample all of their beers for a cheap price.

Probably the best beer I've had of their's, and the Kona beer I've seen the most in liquor stores in Colorado, is the Longboard Lager.

When you're talking beer genres, lagers are typically better as "thirst-quenching" beers than most. The Kona Longboard Lager is no exception. I can see why it's so popular in Hawaii, as it's a smooth refreshing beer that's perfect during, or after a long day in the sun.

This lager has an obvious malty/grainy aroma to it. Although not much, there is a sweet, fruity taste to the beer, unlike you'd find in the mainstream lagers from the likes of Budweiser, Miller, and Coors.

If you want a beer to try during the summertime, this would be a great choice. Additionally, if you find yourself drinking lagers all the time, this one adds a little variation that you might enjoy. So if you see this at a liquor store, or if you find a rare bar that carries it, give it a try.

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